Earlier this week, Post foods announced that it has made two of its most popular kids cereals, rice-based Fruity Pebbles and Cocoa Pebbles, officially gluten-free.
The notoriously sugary cereals also got a sugar reduction to make them more appealing to moms who are increasingly interested in what their children are eating. According to a press release, the company certified both cereals gluten-free, meaning they must be prepared and manufactured in a dedicated gluten-free facility, just as General Mills has done with Chex.
As I may have mentioned in recent posts, I love cereal. It’s a quick and easy breakfast, as well as a good snack food option when I don’t feel like preparing anything. I’ve long wished that companies would make their corn and rice-based cereals gluten-free, and this is a step in the right direction. Given the plague of obesity currently ravaging this country, I’m glad Post decided to start with kids cereals. I’m not saying I’m going to go out and buy these right away – I never ate Pebbles as a kid, so I don’t have any nostalgic attachment. I do however long for a Froot Loop.
I’m glad, though, that Post took the time to go through “a rigorous process to achieve Gluten Free status on both Fruity and Cocoa Pebbles products,” because some cereals – I’m talking to you Kix – eliminate gluten-free ingredients without giving them a dedicated facility, putting them at risk for cross contamination.
I do hope this gets the ball rolling for making rice and corn-based cereals GF certified. I want some Pops!
Not only did I receive my custom-made cereal lightning fast (in about two days), but I also got an e-mail from the founder, Hajo Engelke. Turns out they really liked the name of my cereal (named after this blog of course), and featured it on their blog. Even more exciting, Hajo had read my blog post and wanted to clear things up personally about the shipping issue.
Here’s what he said:
I saw your blog entry and wanted to apologize for the obvious confusion regarding the shipping cost. The deal is that there is a $3.80 flat rate charge, and $1.00 for each bag, i.e. $4.80 for the first bag and only $1.00 for each bag you add to an order. We are aware that that’s not cheap. While we are already working on a solution to lower shipping costs, we are already cross-subsidizing it.
Thanks for your understanding and have a great weekend.
So yes, shipping costs a lot, but it’s not a bad deal if you buy in bulk, which I will be doing. My simple corn-flake cereal with organic raisins is the perfect Raisin Bran substitute, especially with a sprinkle of sugar on top. I was truly impressed by the transparency of this company. Let’s hope it sticks around.
Not many 23-year-olds do breakfast, but I can’t leave the house in the morning without putting something in my stomach. Sometimes this means a gloriously toasted Millet bagel from Sami’s Bakery, but more often than not it’s a quick bowl of cereal. Nine times out of 10 it’s Chex. I love Chex for going gluten-free, but I’m starting to hate Chex for being the only gluten-free cereal.
Enter Custom Choice Cereal, a website founded by Hajo Engelke, whose gluten-intolerant friend was frustrated with less than tolerable GF breakfast food. Hajo had a thing for cereal, so he founded the site, where those on a GF diet can choose from three cereal bases (granola, cornflakes, and something called good morning flakes made from a variety of GF grains) and a veritable spectrum of dried fruits, nuts and “extras” (chocolate chips!).
I ordered a box (more on that in a minute), but I’d say there are some definite pros and cons.
- You get to name your certified organic creation whatever you want.
- The products are made in a certified GF facility.
- The nutrition facts show up and update as you design your cereal
- According to the website, the first bag is free to ship, with $1.00 for every cereal you add to the order.
- The ingredients are organic, and many of the add-ins are $1 or less.
- The initial price is about as much as the GF cereals you can buy at the store, but with a lot more variety.
- It’s a nice interface and pretty fun to make your own cereal
- Taste? We’ll see in about 5 days.
The really-really bad:
- After the first order, shipping costs $4.80, about as much as the cereal itself, so you better buy in bulk if you want any sort of a deal.
- When I ordered the cereal, it still charged me for the $4.80 shipping, even though it was my first bag. Still working that one out. $9.88 for a bag of cereal is, well, not on a college student’s budget.
Custom Choice is a great, fun idea, but a definite breakfast indulgence.
Even with the hefty price tag, I’m excited to get my cereal in the mail, and I’ll certainly let you know when I do.