Earlier this week, Post foods announced that it has made two of its most popular kids cereals, rice-based Fruity Pebbles and Cocoa Pebbles, officially gluten-free.
The notoriously sugary cereals also got a sugar reduction to make them more appealing to moms who are increasingly interested in what their children are eating. According to a press release, the company certified both cereals gluten-free, meaning they must be prepared and manufactured in a dedicated gluten-free facility, just as General Mills has done with Chex.
As I may have mentioned in recent posts, I love cereal. It’s a quick and easy breakfast, as well as a good snack food option when I don’t feel like preparing anything. I’ve long wished that companies would make their corn and rice-based cereals gluten-free, and this is a step in the right direction. Given the plague of obesity currently ravaging this country, I’m glad Post decided to start with kids cereals. I’m not saying I’m going to go out and buy these right away – I never ate Pebbles as a kid, so I don’t have any nostalgic attachment. I do however long for a Froot Loop.
I’m glad, though, that Post took the time to go through “a rigorous process to achieve Gluten Free status on both Fruity and Cocoa Pebbles products,” because some cereals – I’m talking to you Kix – eliminate gluten-free ingredients without giving them a dedicated facility, putting them at risk for cross contamination.
I do hope this gets the ball rolling for making rice and corn-based cereals GF certified. I want some Pops!